Free Brand Color Palette Generator

Pick a color, choose a harmony mode, and generate a complete palette with Tailwind-ready shade scales. No signup required.

Base Color

Harmony Mode

warm#64adf2

#e5f0fb

100

#d7e9f9

200

#bcdaf6

300

#9fcbf4

400

#82bcf3

500

#64adf2

600

#248df0

700

#0c6eca

800

#064c8e

900

#022a4f

950

#011a32

primary#6366f1

#e5e5fb

100

#d8d8f9

200

#bcbdf5

300

#a0a1f3

400

#8284f2

500

#6366f1

600

#2528ef

700

#0d10c9

800

#07098d

900

#03044f

950

#020231

cool#a864f2

#efe5fb

100

#e7d7f9

200

#d8bcf6

300

#c89ff4

400

#b882f3

500

#a864f2

600

#8624f0

700

#680cca

800

#48068e

900

#28024f

950

#190132

Preview

Outlined

Export Code

// tailwind.config.ts
export default {
  theme: {
    extend: {
      colors: {
        'warm': {
          50: '#e5f0fb',
          100: '#d7e9f9',
          200: '#bcdaf6',
          300: '#9fcbf4',
          400: '#82bcf3',
          500: '#64adf2',
          600: '#248df0',
          700: '#0c6eca',
          800: '#064c8e',
          900: '#022a4f',
          950: '#011a32',
        },
        'primary': {
          50: '#e5e5fb',
          100: '#d8d8f9',
          200: '#bcbdf5',
          300: '#a0a1f3',
          400: '#8284f2',
          500: '#6366f1',
          600: '#2528ef',
          700: '#0d10c9',
          800: '#07098d',
          900: '#03044f',
          950: '#020231',
        },
        'cool': {
          50: '#efe5fb',
          100: '#e7d7f9',
          200: '#d8bcf6',
          300: '#c89ff4',
          400: '#b882f3',
          500: '#a864f2',
          600: '#8624f0',
          700: '#680cca',
          800: '#48068e',
          900: '#28024f',
          950: '#190132',
        },
      },
    },
  },
};

Why Use Our Brand Color Palette Generator?

5 Harmony Modes

Complementary, analogous, triadic, split-complementary, and monochromatic. Mathematically balanced palettes from any starting color.

Full Shade Scales

Every color gets an 11-step shade scale (50–950) following Tailwind CSS conventions. Ready for backgrounds, text, borders, and hover states.

Code-Ready Exports

Export as Tailwind CSS config, CSS custom properties, SCSS variables, or JSON. Copy-paste directly into your project.

How to Generate Your Brand Color Palette

Pick a Color

Use the color picker or type a hex code. This is your brand base color — the foundation of your palette.

Choose Harmony

Select from 5 harmony modes. Each uses color theory to generate balanced, professional palettes.

Export Code

Copy your palette as Tailwind config, CSS variables, SCSS, or JSON. Paste into your project and ship.

Frequently Asked Questions

What is a brand color palette?▼

A brand color palette is a curated set of colors that represent your brand identity. It typically includes a primary color, secondary colors, and accent colors arranged in a harmonious relationship, along with shade variations for design flexibility.

What are color harmony modes?▼

Color harmony modes are mathematical relationships between colors on the color wheel. Our tool supports 5 modes: complementary (opposite colors), analogous (adjacent colors), triadic (evenly spaced triangle), split-complementary (base + two adjacent complements), and monochromatic (variations of one hue).

What is a shade scale (50–950)?▼

A shade scale generates 11 tints and shades from a single color, following the Tailwind CSS convention. Step 50 is the lightest tint, 500 is the base color, and 950 is the darkest shade. This gives you a full range for backgrounds, text, borders, and hover states.

Does this tool check color contrast?▼

Yes, we check WCAG AA contrast ratios between your palette colors and white backgrounds. Look for the green "AA" badge to ensure your colors meet accessibility standards for text readability.

Can I export to Tailwind CSS?▼

Yes! Export your palette as a ready-to-paste Tailwind CSS config with all shade steps. We also support CSS variables, SCSS variables, and JSON exports.

Is this tool free?▼

Yes, completely free. No signup required, no limits. Generate and export as many palettes as you need.

Need a Complete Brand Identity?

Love this tool? We generate complete brand systems — logos, colors, typography, and Tailwind configs — all in 60 seconds with AI.

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